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Stop Marketing To EVERYONE – Define Your Target Market

in Uncategorized by trent Leave a comment










I have been speaking to a few of my newer clients and they all seem to have one thing in common.  Every one of them claims their target market as “anyone interested in my services.” Some may say they target small business owners, homeowners or stay-at-home moms. All of these targets are too general.

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Discretionary Time – Our Most Valuable Commodity

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Like most business owners, I started my own business for one reason.  In 2007 I started this firm to provide myself and my family with the freedom to live on our own schedules.

I feel that most of us have lost that vision.  Every business owner I speak to has the same mindset, they feel the need to work 80 hour weeks and slave day in and day out in order to maintain a successful business.  Let me ask all of you a question:

Isn’t this the reason you quit your job in the first place?
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Are You A Bottom Feeder? Take A Nice Hard Look

in Business by trent Leave a comment

bottom feeder is usually an aquatic animal that feeds on or near the bottom of a body of water.

Are you a bottom feeder?

Now, you may not feel as if this title should be bestowed upon you… You may not even realize that this is the lifestyle that you have embraced! …Hell, you may even be one of “those guys” who endorses this alternate approach to business…

The fact remains though, that bottom feeding is what is stopping each one of you from making a fortune.

Now before the usual naysayers start coming out of the woodwork… Shockingly, I have noticed a few (only a few) that actually understand the power of Quality over Quantity.
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