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Stop Marketing To EVERYONE – Define Your Target Market

in Uncategorized by trent Leave a comment

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I have been speaking to a few of my newer clients and they all seem to have one thing in common.  Every one of them claims their target market as “anyone interested in my services.” Some may say they target small business owners, homeowners or stay-at-home moms. All of these targets are too general.

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Discretionary Time – Our Most Valuable Commodity

in Uncategorized by trent Leave a comment

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Like most business owners, I started my own business for one reason.  In 2007 I started this firm to provide myself and my family with the freedom to live on our own schedules.

I feel that most of us have lost that vision.  Every business owner I speak to has the same mindset, they feel the need to work 80 hour weeks and slave day in and day out in order to maintain a successful business.  Let me ask all of you a question:

Isn’t this the reason you quit your job in the first place?
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