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Stop Marketing To EVERYONE – Define Your Target Market

April 9th, 2013 (No Comments)

                I have been speaking to a few of my newer clients and they all seem to have one thing in common.  Every one of them claims their target market as “anyone interested in my services.” Some may say they target small business owners, homeowners or stay-at-home moms. All […]

Discretionary Time – Our Most Valuable Commodity

April 8th, 2013 (No Comments)

                Like most business owners, I started my own business for one reason.  In 2007 I started this firm to provide myself and my family with the freedom to live on our own schedules. I feel that most of us have lost that vision.  Every business owner I […]

Are You A Bottom Feeder? Take A Nice Hard Look

February 29th, 2012 (No Comments)

A bottom feeder is usually an aquatic animal that feeds on or near the bottom of a body of water. Are you a bottom feeder? Now, you may not feel as if this title should be bestowed upon you… You may not even realize that this is the lifestyle that you have embraced! …Hell, you may even […]